How is aol still alive

If this were , the news would shake the industry. Forget the merger—how does that company still exist? Way back in the early days of the internet, Aol raked in boatloads of money from subscribers to its dial-up internet service. For a time, the strategy worked. But soon after the acquisition, Aol fell behind the times.

Nine years after their disastrous marriage, Aol was spun off from TimeWarner , and the newly independent company was essentially left for dead. The private equity firm doesn't have immediate plans to spin off or sell any of the Verizon Media Group assets, preferring to grow the collection through investment and management, said the people. Still, the long-term plan may involve finding different buyers for the collection of businesses after Apollo attempts to add value to the units, the people said.

While AOL has largely faded from popular culture, Yahoo still has about million daily active users and nearly million monthly active users. A spokesperson for Apollo declined to comment. From a B2B perspective, Verizon Media built one of the largest ad tech companies in the market. It must also consider how much appetite there is for its offering among consumers, and whether the brand is strong enough to attract great talent. Get the very latest news and insight from Campaign with unrestricted access to campaignlive.

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