Brand activation what is

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Contact Us. Log in Search. Log in. This is usually achieved by using experiential technology to create immersive brand experiences for consumers. While both of the terms may seem interchangeable, there is a difference between brand activation and experiential marketing. Experiential marketing is often used as a method of brand activation. However, it is important to remember both of them are not the same. Brand activation involves marketing based on experiences, but in totality, it is a broader concept which encompasses a lot of other ideas too.

A brand activation campaign usually involves multiple touchpoints for the consumer. This is done in order to create a multi-sensory immersive experience for the consumer which will connect them with the brand on a genuine level. It is the starting point of an ideally genuine and honest relationship between the brand and the consumer. Because of these reasons, there are multiple methods used by a brand activation agency when creating a campaign whose objective is to activate a brand.

If not the most critical, experiential marketing is a vital part of brand activations. These 20 brand activation ideas will help you connect with your target audience in authentic ways that move the needle for your organization.

With so much noise on the internet, a flood of virtual event software -powered events, and competitors fighting for market share, how can your company ever break through? It sounds like you need to invest in a brand activation strategy. Brand activation is a relatively new term in the marketing world, becoming popular within the last few years.

It plays a crucial role in any multi-touch event marketing plan. Basically, brand activation is the process of building awareness for a company by engaging directly with target audiences consumers. The rest of this blog post will explore 20 ideas and case studies you can use and learn from to grow awareness for your company. The company built adult-sized strollers for parents to ride in and gain first-hand knowledge of their product quality.

Not many, which makes this campaign one of a kind. We live in a social media-driven world. Sometimes the best way to generate social buzz is to simply encourage your audience to post about your brand. The fast food chain sold square-shaped shakes to concert goers, perfectly sized for Instagram posts, and only available for purchase through the picture-sharing platform.

When you get down to it, why does anybody buy anything? Because it solves some kind of problem. To raise awareness for your company, provide your audience with solutions to their challenges. Vitaminwater expertly incorporated this tactic into their WayHome Music Festival event strategy by building a human car wash.

What problem does every summer festival attendee deal with? The heat. By creating a fun misting station, Vitaminwater solved this issue, while promoting their brand.

Durango Boots knows exactly who their products are for: proud cowboys and cowgirls. They also understand that a ride on El Diablo the mechanical bull would be a fun experience for most of their target demographic.

You just need to know your audience and give them what they want. The history of your company; where, why, and how your brand got started, is important.