Why should i be sponsored

Select basic ads. Create a personalised ads profile. Select personalised ads. Apply market research to generate audience insights. Measure content performance. Develop and improve products. List of Partners vendors. Marketing Glossary. By Susan Friedman. Updated on January 07, Your Privacy Rights. At any time, you can update your settings through the "EU Privacy" link at the bottom of any page.

Follow along with the linked articles and complete the provided fields as you go. In the digital age, customers are becoming more and more difficult to reach with traditional marketing methods. Customers can tune out and switch off from interruption marketing. We subscribe to Netflix to avoid ads; we block pop-ups in our browsers and mark emails as spam.

Businesses are looking for alternative methods to connect with customers more meaningfully and cut through all the noise. This is where sponsorship shines. Sponsorship allows businesses to create personal experiences which combine the brand message, interactive elements, and your audience in a live setting.

These experiences create genuine relationships with the audience and promote emotional involvement and commitment. The aim is to work with your sponsor to create irresistible and memorable experiences which align with their brand and objectives. Social proof is the phenomenon where others influence our behavior. We assume that decisions by people around us are correct and, therefore, should be followed.

For example, when choosing between a busy restaurant and an empty restaurant, we assume the busy one is better. Businesses are always looking for ways to generate content to share with their customers to enhance their relationships and loyalty. One of the benefits of an audience experience is generating and publishing unique and interactive content. For example:. This content is then fed into the marketing mix to promote the business and strengthen relationships with current and potential customers.

Without a doubt, word-of-mouth referrals are one of the very best sources of sales leads. One-third of Millennials admit to buying something after seeing a sponsored post, reports a survey by Collective Bias.

Advertisers within the realm of pets, food, drink, family, and parenting love sponsored content because the ads achieve more for them. According to an AppNexus whitepaper , the click-through-rate with sponsored display ads is approximately 8. If content is more personalized and better suited for a particular consumer, that person will be more interested in it.

A Time Inc. While these three generations, GenZ, Millennials, and GenX, would dub sponsored content as more trustworthy than traditional ads, not all of them would necessarily engage with that content. As a group, GenZ consumers tend to engage with sponsored content more than any other generation because they find it more visually entertaining, thought-provoking, and impressive in the long-run.

While sponsored content has strong benefits, there are still disadvantages surrounding the ad format. Advertisers must set aside a lot of time, hire a lot of contractor workers, and save up a lot of cash to produce good sponsored content with an entertaining story line and beautiful design.