Why is establishing a rapport with customers important

Any representative of your business will need to maintain a professional attitude to their job - especially if it is customer-facing.

It's up to each and every employee to make customers feel welcome. The skills involved in building ordinary relationships and establishing rapport with customers are basically the same. Customer-facing people need to be comfortable using these skills, in order to do their job well. Making people feel special is one of the essential elements in forming good customer relationships.

While you may disagree with them, you are still creating a bond of empathy through your hatred of food. Remember not to fake empathy when trying to find common ground. Do not lie about your commonalities because this will only build fake rapport. Empathy goes beyond hearing what a person is saying. It is about relating to what they are feeling. That phrase is worthless. Building rapport is personal. Those moments where you are giving them your full undivided attention and are actively trying to listen and connect are the moments when rapport is built best.

Rapport is built from communication and vulnerability. Rushing a conversation into sensitive or personal topics can do more harm than good. Because everyone has different histories and comfort levels when talking about topics, focus on what the other person wants to talk about. For example, rather than jumping straight in and asking questions about their family, wait for your client to bring up their family first. Because they opened the door to the topic, you can then ask follow-up questions and start to build your connection and rapport.

Some clients will be cautious about sharing personal information. Follow their lead and respect their comfort level. In every sale, take time to ask good discovery questions and build rapport with the prospect. By taking time to build a relationship and make connections with the potential customer, the sales processes will become a more comfortable and engaging experience for both you and the prospect, consequently leading to more successful closes.

A certified Multipliers consultant, Alysha is passionate about effective leadership that betters individuals and teams. Her background includes 5 years in Marketing and Sales roles, as well as Corporate Training. Alysha is a BYU Alumna. Why Is Rapport Important? What Are the Benefits of Building Rapport?

Opening the Gate for the Sale Rapport is the gatekeeper to the sales process. Remember to that person, the most important person in the whole world, is themselves. By showing that you care about them you make them feel special and important. Also read 10 ways of showing compassion. Also read Building Rapport with Dummies for Dummies. Through our network of local trainers we deliver onsite Business Communication classes right across the country.

Obtain a quote for an onsite Business Communication class. To view a sample of our past students testimonials, please click on the following link: Business Communication student testimonials.

Trainees still have the option of joining any of our classes remotely via Zoom webinar. To attend any clasess remotely first add any class to your cart and then click the small check box below the class. See screenshot below. You will receive webinar login details for your training working days before your class is due to commence. Training Connection. CALL How to Build Rapport We all know those natural communicators who seem to get along with everyone.

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