Why do companies sponsor sports

For the businesses themselves, these deals represent an excellent change to align with a much-loved brand, and to buy ongoing, often international exposure for a fixed price. Contact Us. Tweet Us. Open main menu. Play Now. Deal or No Deal Live. Cash or Crash Live. Lottery Losers. Famous Hobbies. Customer Support 24 hours a day, 7 days a week, we're here to help. Contact Us Tweet Us. What are Free Spins? Why Choose Us? Withdrawals Payment Methods Affiliates.

Dec 28, PM. A brand can leverage marketing benefits from a sports team, athlete, or event. These sponsorship opportunities are highly visible, offering exposure to millions of consumers. Brands can drive marketing by getting the brand name, logo, and mission in fans when most engaged in sports. For example, having a sports sponsorship deal with an MLB team, say the New York Mets , would yield the benefits of having your brand logo and tagline displayed on signage inside the stadium.

Sports excites consumers. Pile onto the excitement by partnering with an athlete, team, or event to put the brand and mission in the heart of the exciting conversation. For example, a sports sponsorship deal with an athlete like NFL and New York Giants player Rashad Jennings yields the benefit of having him mention your brand on social media before or after a big game.

Sport teams, stadiums, sports events, and athletes all directly drive sales. Variation of platforms A multi-platform approach can be taken with sports sponsorship — from banners or billboards at live events , to the sponsorship of certain technical aspects Michelin is the official tyre supplier of MotoGP, for example , to digital activations such as team newsletters and retargeting on social media.

The power of live sport events You might ask, why do companies sponsor sports events live rather than investing digitally? The global reach Whilst hundreds of thousands of people might attend sporting events across tournaments or throughout competitions — see MotoGP, where thousands of fans attend races across 19 countries over a period of nine months — this audience is amplified to the nth degree by the numbers that can watch on TV , follow live on social media, or catch up later.

A degree in Communication at the University of Bologna and a passion for sport brought me where I'm today. Leave a Comment. RTR Sports Marketing. What We Do. Useful Links. Let's get in touch! How to sponsor a sports team Sport Sponsorship, Sports Marketing. Drink and Drive: why are so many brands of alcoholic drinks involved in motor sports sponsorships?